Executive Management Team


John Ghader (Group chief executive)

John has worked in Housing for 34 years both within Local Authorities and Housing Associations and also spent some time working for the Audit Commission and the Homes and Communities Agency (HCA). John is a Fellow of the CIH and has an MBA from Bradford University. As Group CEO, John reports directly to the Prima Group Board and has overall responsibility for delivering the Group’s Corporate Strategy and is accountable for the Prima Group, which includes: Prima Pierhead Housing Association (PPHA), Prima Leasowe Community Homes (PLCH) and Prima Commercial (PC). John is also an Executive Member on the Group’s Commercial Board.


Sharron Mcguinness (Group Director of operations)

Sharron is Group Director of Operations. Sharron is professionally qualified and a Chartered Member of the CIH. Working in Housing for over 30 years, both within Local Authorities and Housing Associations. Sharron has a specialist background in business transformation and service improvement. Sharron is responsible for all aspects of Neighbourhood Management, as well as front line customer service within the Group. She leads the operations department who look after all aspects of housing management, letting of vacant homes, income collection, support services and community regeneration; as well as our Prima Sheltered and Supported accommodation schemes.


Steve Wharton (Group head of commercial & asset services)

Steve is the Head of Prima Commercial & Asset Services for Prima Group. Steve has worked in both the public and private sector for over 30 years and has a specialist background in commercial services. Steve is responsible for the day to day repairs service, annual programmed work and planned investment schemes to keep homes up to date. Steve is the lead for the stock growth of the Prima Group, overseeing our new build developments and acquisition of new properties. 



Kieran is a very experienced Finance Director who has worked in Merseyside public sector organisations for over 20 years including being Deputy Chief Executive and Treasurer for Merseyside Fire and Rescue Authority where he had a national profile supporting the Local Government Association and the Chief Fire officer’s association. Kieran has also worked as FD with Forviva and First Choice Homes Oldham.

Kieran has always been involved in housing and is a strong believer in housing as a catalyst for neighbourhood regeneration. Kieran was a long-standing board member for Plus Dane and sat on the Housing Market Renewal board for Merseyside. Kieran has recently taken over as Chair at Cobalt and is also on the board of Alpha Homes.


Ailsa Dunn (Head of customer insight & innovation)

Ailsa has worked in housing for over 20 years within local authorities, housing associations and private developers. With a background in ICT, customer care, communications, housing management and performance, Ailsa has led on digital transformation and developing customer-focused services for other housing providers.

As our Group Head of Insight and Innovation, Ailsa and her team, are delivering on our digital ambitions looking where we can make best use of technology for our customers, staff and properties, as well as keeping us focused on how the business performs and communicating with our customers.