About Us
Prima Group currently owns and manages over 2700 properties in the Liverpool, Sefton and Wirral areas, plus a small number in Llandudno. As a housing association, we provide homes for families, single people, over 55s, students, key workers and shared ownership homes. We also own and manage 256 commercial properties.
Ensuring our customers have a good place to live that is safe, warm and secure is important to us, but we aim to do more than that. We care about our customers, working to create vibrant neighbourhoods, guided by our simple mission to put our customers and communities first.
Our vision is to create good quality, safe and affordable homes, helping to build strong communities.
In April 2022, Pierhead Housing Association (Prima PHA) and Leasowe Community Homes (Prima Wirral) merged to form Prima Housing Group, an all-encompassing community-based Housing Association.
Our Values
People | Putting customers and communities first
Pride | Being proud of what we do and striving to be better
Partners | Respecting others, working together and building partnerships
Pioneers | Being creative, embracing change and learning from experience
Our Objectives
Customers - Be a landlord of choice, bringing benefits to customers and communities, creating safe, vibrant and healthy places to live.
Collaboration - Deliver locally for the benefit of our neighbourhoods and communities.
Strong Foundations - Run a strong, viable, efficient and effective business.
Homes and Growth - Grow and provide good quality homes that are affordable and sustainable.
