Welcome to Prima Group

Prima Group is the trading name of Pierhead Housing Group and comprises of two community-based housing associations and a commercial entity.

Collectively, Prima Group currently own and manage over 2700 properties in the Liverpool, Sefton and Wirral areas and provide accommodation for all kinds of housing needs including general needs, the elderly, students, key workers and shared ownership homes. We also manage a small number of social properties in Llandudno.

We’re running a gardening competition!

Click here to find out more and enter your garden.


Find a Home

Click the link below to see a list of homes we currently have available to rent.

Learn More

In 2017/18 we:


invested £268k in repair works

Last year we invested £268k in external repair and painting works. Next year we plan on investing even more.



Fitted 73 new kitchens

We spent over £225k fitting modern kitchens in some of our properties.



Replaced 25 bathrooms

We spent £52k replacing old bathrooms in some of our properties.

We are proud supporters of the Make a Stand campaign