About Us
Prima Group currently owns and manages over 2700 properties in the Liverpool, Sefton and Wirral areas, plus a small number in Llandudno. As a housing association, we provide homes for families, single people, over 55s, students, key workers and shared ownership homes.
Ensuring our customers have a good place to live that is safe, warm and secure is important to us, but we aim to do more than that. We care about our customers, working to create vibrant neighbourhoods, guided by our simple mission to put our customers and communities first.
Our vision is creating good quality, safe and affordable homes, helping to build strong communities.
In April 2022, Pierhead Housing Association (Prima PHA) and Leasowe Community Homes (Prima Wirral) merged to form Prima Housing Group, an all-encompassing community-based Housing Association. We also own and manage our 256 commercial properties through Prima Commercial. Prima Group is the trading name of Prima Housing Group and Prima Commercial.
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Prima Housing Group
Prima Housing Group was formed in April 2022, after the consolidation of Pierhead Housing Association (Prima PHA) and Leasowe Community Homes (Prima Wirral). Collectively, Prima Housing Group provides housing and neighbourhood services to over 2500 properties throughout Merseyside and a small number in Llandudno.
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Prima Commercial
Prima Commercial was established in 2017 and owns 256 commercial properties including key worker, student and retail units that generate income to support the Group’s social and charitable aims.
Our Values
People | Putting customers and communities first
Pride | Being proud of what we do and striving to be better
Partners | Respecting others, working together and building partnerships
Pioneers | Being creative, embracing change and learning from experience
Our Objectives
Customers - Be a landlord of choice that delivers excellence for its customers.
Partnerships - Deliver locally for the benefit of our neighbourhoods and communities.
Business Transformation - Run a strong, viable, efficient and effective business.
Growth & Development - Grow and prosper with a reputation above our peers.