Executive Management Team

John Ghader | Chief Executive Officer

John has worked in Housing for over 35 years, both within Local Authorities and Housing Associations, and also spent some time working for the Audit Commission and the Homes and Communities Agency (HCA). John is a Fellow of the CIH and has an MBA from Bradford University. As Group CEO, John reports directly to the Prima Group Board and has overall responsibility for delivering the Group’s Corporate Strategy and is accountable for Prima Group, which includes: Pierhead Housing Association (PHA), Leasowe Community Homes (LCH) and Prima Commercial (PC). John is also an Executive Member of the Group’s Commercial Board.

Ailsa Dunn | Executive Director of Insight & Group Services

Ailsa has worked in housing for over 20 years within local authorities, housing associations and private developers. With a background in ICT, customer care, communications, housing management and performance, Ailsa has led on digital transformation and developing customer-focused services for other housing providers.

As our Executive Director of Insight & Group Services, Ailsa and her team, are delivering on our customer-first approach and working on our digital ambitions, looking where we can make the best use of technology for our customers, staff and properties, as well as keeping us focused on how the business performs and communicating with our customers. Responsible for our compliance with the Regulator Of Housing’s Consumer Standards and member of the Executive Team responsible for complaints, she works closely with our Board Member responsible for complaints, and Customer Voice Board, to ensure the customer voice is heard across the organisation .

Steve Wharton | Executive Director of Housing & Growth

Steve is the Executive Director of Housing & Growth at Prima Group. Steve has worked in both the public and private sectors for over 30 years and has a specialist background in commercial services. Steve is responsible for the day to day repairs service, annual programmed work and planned investment schemes to keep homes up to date. Steve is the lead for the stock growth of Prima Group, overseeing our new build developments and acquisition of new properties. Responsible for our neighbourhoods, her team look after all aspects of housing management, letting of vacant homes, income collection, support services and community regeneration.