The Prima Group currently own and manage over 2700 properties in the Liverpool, Sefton and Wirral areas, plus a small number in Llandudno. As a housing association we provide homes for families, single people, over 55s, students, key workers and shared ownership homes.

Ensuring our customers have a good place to live that is safe, warm and secure is important to us, but we aim to do more than that. We care about our customers, working to create vibrant neighbourhoods, guided by our simple vision to put our customers and communities first.

Prima Group comprises two community-based Housing Associations and a commercial arm and is the trading name of Pierhead Housing Association (Prima PHA), Leasowe Community Homes (Prima Wirral) and Prima Commercial.


Prima Commercial was established in 2017 and owns 256 commercial properties including key worker, student and retail units that generate income to support the Group’s social and charitable aims.


Pierhead Housing Association (Prima PHA) was formed in 1971 and provides good quality affordable housing to over 1500 homes throughout Merseyside. Pierhead and Leasowe Community Homes came together to form Prima Group in 2017.


Leasowe Community Homes (Prima Wirral) joined Prima Group in 2017. Prima Wirral provides housing and neighbourhood services to over 900 homes across the Wirral. Leasowe Community Homes and Pierhead came together to form Prima Group in 2017.

Our Values

Our Objectives

  • Customers - to be a landlord of choice that delivers excellence for our customers

  • Partnerships - deliver locally for the benefit of our neighbourhoods and communities

  • Business Transformation - a strong, viable, efficient and effective business

  • Growth and Development - continue to grow and prosper with a reputation above our peers