Executive Management Team
John Ghader (Group Chief Executive)
John has worked in Housing for 34 years both within Local Authorities and Housing Associations and also spent some time working for the Audit Commission and the Homes and Communities Agency (HCA). John is a Fellow of the CIH and has an MBA from Bradford University. As Group CEO, John reports directly to the Prima Group Board and has overall responsibility for delivering the Group’s Corporate Strategy and is accountable for the Prima Group, which includes: Prima Pierhead Housing Association (PPHA), Prima Leasowe Community Homes (PLCH) and Prima Commercial (PC). John is also an Executive Member on the Group’s Commercial Board.
Sharron McGuinness (Group Director of Housing)
Sharron is Group Director of Housing, is professionally qualified and a Chartered Member of the CIH. Sharron has worked in Housing for 30 years both within Local Authorities and Housing Associations. Sharron has a specialist background in business transformation and service improvement. Sharron is responsible for all aspects of customer service and satisfaction within the Group; as well as our Prima PHA Housing Teams, that manage our Housing Services Sheltered and Supported accommodation schemes.
Emma Pridgeon (Group Director of Corporate Resources)
Emma has worked in finance for over 20 years. She is a member of the Institute of Chartered Accountants in England and Wales and has worked in both the private and public sectors covering all aspects of finance. Emma has overall responsibility for the Finance department, ICT and Business Assurance (including governance, HR and performance management) which provide these services across the Group.
Dean Tracey (Group Head of Assets and Investments)
Dean has worked in housing for over 15 years. He is a qualified building surveyor and a member of the Chartered Institute of Building. Dean has overall responsibility for the procurement and delivery of repairs and maintenance services across the group, cyclical maintenance, investment in the housing stock, asset management and H&S compliance activities, including gas servicing.
Steve Wharton (Group Head of Commercial Services)
Steve is the Head of Commercial Services for Prima Group. Steve has worked in both the public and private sector for over 30 years, and has a specialist background in commercial services.
Mary Quigg (Director of Transformation)
Mary is Director of Leasowe Community Homes (Prima LCH), a subsidiary of Prima Group. Mary has over 30 years of experience within the social housing sector. She has provided both a strategic and an operational lead to Leasowe Community Homes board since 2008. Alongside her vast knowledge of core housing issues, Mary has practice and specialist experience with community regeneration; including employment, training and charitable objectives within the North West. As a Group Director within Prima, Mary is currently responsible for delivering business plans that consider both Group and local concerns, ensuring that Prima customers receive high quality value for money services and support in Wirral.